Search engines use electronic devices (called spiders, robots or robots) to scan the Internet for information of all public websites. After the search engine has cataloged this information, someone entering a word or phrase (“query”) can call an ordered list of all relevant search results. Most Internet users are not willing to wade through pages and pages of search results. So the goal for companies is not limited to the list, but to place on the first pages of results – ideally on the first page.
Google has changed the playing field when designing an egalitarian model that produced the position, relevant results from all available sites, not just paying for the privilege. As a result, search engine optimization and search engine marketing soon became business critical areas necessary to address to improve visibility and drive traffic.
In the search results at present are of two types: organic and paid. The results appear in a paid pale box at the top and run up half the right side of the page. Organic results fill most of the page, usually include a description and have a link near the bottom of the text.
By optimizing your pages for organic search, your goal is to turn the pages higher in search results list. Search engine optimization should be a part of your marketing program. However, it takes time to achieve improved classification in this way, but the work will pay off in the long run. Basic strategies include the cultivation optimization of incoming links and quality presentation of content (especially text) that incorporates important keywords. While it is difficult to track the number of web site owners are making from the search engine marketing, many people make the life of the company has achieved through organic results. There are many companies that offer optimization, and it can definitely be worth investing in your experience.
On page factors include:
1. Strong words. Determining the best keywords and key phrases
its market, products and people searching for your products and services.
2. Design. Knowing how to design a page that is search engine friendly. This is part art, part science and extremely important. I remember an entire website was designed in a type of software that makes web site design easy. The site looked good, but search engines can not “read” any word on the page. The result: beautiful place was invisible to search engines.
3. Create words. Putting words in your page that are exactly the same as the top
people search engine, type in the search engines when looking for what you provide. It is also a good idea to use synonyms for words.
4. Each page of the site must be original content. Do not copy text from a supplier. If you take the product description directly from the manufacturer, your page will be the same as every company that uses the same text. You are not going anywhere higher in the rankings, and duplication can work against you.
5. Freshness of content. Keep your content up to date. Being on top of your market so you can continuously inspect and copy keywords.
6. The ease of use. Make sure your site is easy to use. Classification systems based on hyperlinked text are excellent ways to improve their ranking and help visitors quickly find what you are looking for.
7. Direct navigation. How much direct navigation traffic is the place to get? A domain name based on one of your primary keywords as gold.
8. Metatags. Each page of your website needs a single “meta” to tell search engines about that page. Make sure you understand how to use meta tags properly.
9. Stickiness. See website metrics that let you know how long a visitor stays on a page on your site in general. Why do people stay in place for 8 seconds or 15 minutes? If users stay in a more, the site is generally doing a better job to meet your needs. Sites that are not rigid in general, have no objective, persuasive copy (and copy it affects your ranking). When visitors stay on a page long, search engines give the page a rating of greater importance.
10. Presentation of the site. In general it is best to wait until the spiders crawl your site naturally. There are techniques to speed up the process. When search engines allow you to submit your site, the process can take time. Submission of your site can make sense if there have been major changes in your site, but be careful not often present. Understanding the specific needs of each search engine and submit your web page address accordingly.Off factors include:
1. Links. Reassess frequently inbound and outbound links to your site and answer these questions:
How many links pointing to your site?
They are quality links?
How old are the links?
What is the content at the other end of those links?
Were “free” links or what you pay for them?
Do You “match” these links?
Are the links to take the prospect directly to the page you want or to the page?
2. Directory listings. Services such as Open Directory Project (DMOZ) and Yahoo! directory are listed respected. When these directories include a link to your site, has an influence on how search engines rank your site. The presentation of each page of your site separately (each with its own set of keywords) in a directory can also help increase your ranking.
How the Search Engine Really Work!