A recent study found that the social bookmarking site StumbleUpon represents 50% of all traffic derived from the media, even ahead of Facebook as the main source of traffic. Although we have to take these numbers with a grain of salt StumbleUpon exists solely to share links, while Facebook is the core of most users’ online social lives of these data gives credence to the value of social bookmarking sites as part of their social media marketing and promotional content.
A strategy of social bookmarking, when handled correctly, gives a value much more than just a few credible links. It can help drive traffic, increase brand awareness and build their online presence. Here are 3 tips for developing a strategy of social bookmarking:
1. Promoting all that, every time
The key to a strong social bookmarking strategy is consistency. Every time a company blog or article is published, you must submit to all sites that mark the day. You want to give the entire contents of a fighting chance to be found by your target audience, and the cherry picking days and that the content of this undermines their own efforts.
2. Find niche social bookmarking sites
That may be smaller, which means that there can be valuable. The big social bookmarking sites like StumbleUpon, Digg and Reddit covering dozens of topics and target a wide audience. A niche social bookmarking site lets you send your content and know that you are presenting in front of the right audience. For example, in the SEO world, two great niche sites are social bookmarking and SERPd Sphinn. When I send blog posts brick marketing bookmarking these two sites, I know other professionals in SEO and internet marketing will be reading them.
3. Make your content shareable
You do not have to be the only one that presents your content to social bookmarking sites. By incorporating social bookmarking buttons on your blog and web site, you are encouraging your audience to share content with your own social network. Search engines look at the social cues like this (number of people who are sharing their content) to determine how valuable a piece of content and where it is located in the search engines. The accounts of each party!