Keyword research is increasingly important as marketers see the value of having this information before, during and after the marketing campaigns. This special knowledge becomes more meaningful when it comes to data own website. Let’s look at some of the robust methods for the identification of major keywords performance.
Using Google Webmaster Tools to identify keywords prints
Google Webmaster Tools is sometimes overlooked resource that can help traders working on improving their websites. It can also be a great tool to learn more about the impressions of keywords and data segmentation.
Before the collection of these points of view, make sure you have an account with Webmaster Tools and verified. If you need help, please refer to the Help Webmaster Tools verification.
Start by going to the dashboard you want to browse the site and click on “Your site on the web.” Then click search queries. You will immediately see your list of keywords sorted by number of impressions as you can see below. These data printing a single piece of information not currently available from Google Analytics. This adds one more piece of the puzzle to understand how keywords perform on your website.
If you want to segment this list keyword search by type, location, or traffic, you can click the Filter button at the top to bring up another window that allows you to disaggregated data by – say that mobile users smartphones in the U.S. These filters can identify keywords higher performance for each segment. Those who are not working well can be opportunities. Poor performance may be due to lack of optimization. If so, get in and optimized for best results or discard if not handled the right-hand traffic, which can be determined through Google Analytics.
Using Google Analytics to identify Top Performing Keywords
Google Analytics lets you take your research and provide more granularity with the results. To begin, you need to ensure that Google Analytics has been installed and monitoring, preferably at least a month or more. If you need help installing Google Analytics, please read this message.
To find the data we are looking for key words in the first place, go to “Traffic Sources“. Then go to “sources”, then “search” and finally “organic.” This report shows that organic search traffic for your site with keywords as you can see below.
The beauty of this report is showing the highest performing keywords by the number of visits. To see if visitors then spent the time to look around, we need to take a look at the bounce rate for each keyword. A high bounce rate indicates that visitors did not like what they saw when they came to your site and then closed. A lower bounce rate indicates more visitors lingered around. This in combination with the number of visits paints a fairly clear picture on the keywords that drive traffic to your site and we are working for you.
To check the performance of keywords, you can search the Conversion tab. Once again need for your conversion goals set in advance. With this configuration, you can find better performing keywords that are not only drive traffic to your site, but they are helping you achieve your goals.
Keyword Segmentation With Google Analytics
Let’s start by selecting “new visitors” and “returning visitors.” Then click “Apply”. This will show the effectiveness of your organic keywords driving traffic and repeat back to your site. You can do this to other segments as well as paid search traffic.
You can also create custom segments. For help with creating custom segments, you can read this post on the Google Help Google Analytics. As you can see above, I created custom segments for Twitter and Facebook traffic. It helps if you can isolate only the traffic and see how keywords perform each of these sources.
Another of my favorite custom segments is the key brand. This will help you focus on how well your brand keywords is performing compared to the rest of his campaign.