Promoting your small business on Facebook is an excellent way to reach out to potential customers, and introduce them to your brands. Facebook can help your business grow when you use their site to setup a page, target your audience, create engaging content, and advertise your goods and services. You can also stay connected to your customers by encouraging them to like your page. In return, your customers can help you spread the word about your small business by sharing your posts with their friends. Overall, promoting your business on Facebook enables you to stay connected with more people, allowing them to reach you from a desktop, laptop, and mobile device. Here’s some advice on how to promote your small business on Facebook.
Create a Memorable Facebook Business Page
When you create your Facebook business page, make certain your profile picture is easily recognizable. Upload your company logo, or a headshot of yourself if you are an entrepreneur. Be sure to select a cover photo that is attractive, pleasing to the eye and reflects your brand. Your cover photo should stand out, convey what your small business does, and explain how it can be beneficial to your customers needs. To increase fans to follow your business page, include a call to action phrase that will encourage them to like your page. Create a customized business page URL. Creating a customized URL can make your business page look more professional, and it can make it easier for visitors to remember your site name. Make certain that you use your company name to help make it easier to share your Facebook business page with your fans.
Use Hashtags to Attract Fans
After you have finished setting up your Facebook business page, create a post about your small business and introduce your brand. To reach more people that are interested in your goods and services, include a hashtag in your post. When you use a hashtag, also know as a pound symbol, in front of a word or phrase in your content, the word or phrase turns into a clickable link. When you click on the word or phrase, you will be redirected to a feed of public posts that are visible to you, due to a friend relationship on Facebook. Also, think of a few ways that you can brand your Facebook page by creating your own special hashtag about your goods and services. For instance, if you have a great idea or a new product that you want to promote, create a unique and memorable hashtag that your fans can easily share with their friends. Don’t overuse hashtags in your posts. Make certain that you research and test out your hashtags to avoid an embarrassing situation. Using hashtags that are already in use may not convey the message that you want for your small business.
Nurture Fan Relationships
Remember, people usually visit Facebook because they want to check out photos, view videos, and relax while they are using the site. Try to get your fans to spread the word about your small business by becoming a part of their community. Nurture the relationships that you establish with your Facebook fans when you are communicating with them about your small business. Avoid using hard-sell tactics to promote your goods and services on Facebook. Build a better business relationship with your fans. Be sure to respond to their questions and comments about your small business. Make your fans aware of the fact that your business provides excellent customer service and is always available to take care of their needs.
This article was contributed by Richard Craft, an MBA student who hopes to help you with your business. He writes this on behalf of Deal Finder Live, your number one choice when looking for a successful automotive direct mail service provider. Check out their website today and see how they can help you!