Fashion Week 2011 has ended, which means that new trends are beginning.
As a former Wilhelmina model who paraded by some of the tracks, I know how the clothes of this week you can define styles in the coming years. Designer suits – most often, like suits of clothes – are created to impress and attract attention, that have little to do with how women may be using. So now, as a psychologist at midlife, I was happy to know that contemporary fashion may soon have a new and powerful influence: the Boomers!
According to Reuters, fashion designers are realizing the great economic power and the growing needs of aging baby boomers. “Instead of designing for young buyers and setting styles to sell older generations,” say the experts, “designers must first put the baby boomers – those born between 1946 and 1964, which now account for almost one quarter part of the U.S. population. ”
David Wolfe of Doneger Group, an organization that forecasts fashion trends, believes there are signs of a change in the industry. He says that although it is a difficult leap for most companies that are accustomed to thinking that the market for youth sets the fashion trends these days if the clothes do not fit your lifestyle of an older person, not sold. “Baby boomers are regaining economic control of fashion,” said Wolfe, and designers are beginning to catch on. Today, Boomers are purchasing power. Ask your children or grandchildren!
Up to 10. 000 Americans turn 65 every day over the next 19 years, is likely to see more designer clothes to suit our needs. Here are five fashion trends that boomers have influenced:
1) Shoes: Notice of the popularity of the ballet shoe? And Uggs? Flat shoes, boots and sandals are important for those of us who are not willing to wear high heels and narrow-toed shoes on a regular basis. Our feet can no longer tolerate being uncomfortable. Homes have already fashioned, but we can see the finest on the market in the future. Audrey Hepburn was famous for wearing flats with capris. We’re going to take it all!
2) Pants: We’re seeing an increasing number of elastic materials used for flexible use of pants. While the “skinny jean” and “jeggings” can not work for most Boomers, pants that allow for greater comfort with less restrictions are becoming more popular. We see the return of baggy trousers – a style that became known Hepburn others – perhaps accentuated by wide belts that take full advantage of middle-age curves.
3) Skirts: No need to discard the mini-skirt from time to time at any age – they look great with tights and boots – but for most Boomers, on the road to pick up the kids and grandparents feel unqualified for office use. Long, loose and fluid is more your style. Have you noticed how the length of the skirts have become more variable? The designers know that the boomers are going to wear skirts more often longer than the minis, so they are creating styles that range from ankle to mid calf. Worn with flat sandals and boots, long skirt has become the latest fashion.
4) Tops: Ruffles are everywhere – in the front, back and around the neck of the covers design. They dress blouses, sweaters and jackets in uniform. Baby Boomers love, especially those who do not want to increase their breasts with cosmetic surgery or Victoria’s Secret push-up bras. Flyers in the right places to add femininity and wholeness. They are flattering to the figure of anyone, but especially the Boomers.
5) Scarves: Scarves are probably the fashion trend that has likely been influenced by the Boomers. Can be found everywhere – in department stores, boutiques and street fairs. Made for each season of silk, wool and cotton, used for warmth and fun. Why? Boomers are sensitive to the Neck – Nora Ephron wrote a book on the subject – the designers who know they can help scarves. They have become a fashion for women of all ages, and are here to stay.
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